EXPERIENCE
destination strategy backed by development and operating experience
Our work spans international destination portfolios, integrated leisure concepts and the launch and management of operating businesses.
NEOM Trojena - Kingdom of Saudi Arabia
Sport, Leisure and Entertainment Asset Analysis - Business Plan Development
Trojena is situated on the mountain of Jebel al Lawz at altitudes up to 2,600 meters above sea level. Thanks to its high elevation, magnificent natural beauty and year-round moderate climate, it is set to redefine luxury mountain living and hospitality while becoming a world-class centre for winter sports and adventure.
Appointed to evaluate and update on the economic feasibility of the Trojena sports and entertainments assets. As part of a Framework Agreement MoDeVie supported feasibility, analysis, concept development and commercial planning for approximately 30 leisure, sport, entertainment and cultural assets.
The work connected experience proposals with business plans, operating assumptions and commercial viability.
NEOM The Line - Kingdom of Saudi Arabia
Adventure Sport Strategic Development Plan
A cognitive city stretching across 170 km, towering 500 meters above sea level, but a land-saving 200 meters wide. This $500bn project redefines the concept of urban development and what cities of the future will look like.
Integrated into the NEOM Adventure Sports team the remit was to identify the most appropriate adventure sports based on a number of commercial, participation and future growth metrics. Audience identification, adventure sport facility development and ecosystem creation, all under the clearly defined parameters of the NEOM Sport Vision.
The Rig, Kingdom of Saudi Arabia
Activity Concept Development Study
As part of a wider consortium of global consultants to deliver an overall vision, strategy and masterplan for a totally unique and sustainable destination surrounding three repurposed oil rigs, in the Arabian Gulf.
The remit was to provide and deliver the vision, strategy and concept planning consultancy services across the extreme and adventure sports sector. Outputs were a feasibility study report, conceptual masterplan, procurement plan and operations strategy.
West Bund Project - Shanghai, China
Sports IP Identification and Strategic Plan
New project mixed retail and leisure, sports development within highly populated area of Shanghai business district.
Scope was to provide support and recommendations on appropriate connected sports IP, both retail brands and activations. Global benchmarking, masterplanning exercise, zoning strategy and destination development strategy.
Surf Resort - France
Integrated Resort & Experience Planning
MoDeVie’s work has considered how surf, leisure, wellness, hospitality and corporate experiences can combine within a coherent resort proposition.
The approach focuses on the wider visitor experience and the commercial contribution of complementary activities, accommodation and events. Outputs were a detailed demographic report, global and local benchmarking, activity ideation and financil modelling.
MTB & BMX Facility Development - Glasgow, UK
Destination Analysis & Development
Engaged to provide a detailed analysis, review and development plan of existing key UCI BMX and MTB facilities.
Analysis included reviewing the current status in regards to customer demographics, procedures, marketing and organisational structure. From this data baseline re-evaluate the operations, identifying and addressing potential weaknesses both in the facilities themselves and the operation.
Edinburgh International Climbing Arena - Edinburgh
Operations, Sales & Events Director
Pre opening project team, direct responsibility for the general operations, corporate and conference aspect of this £24m, world-class sports and events venue.
Senior Management supervision of all aspects, including 3 conference suites, a 90 bed accommodation lodge, restaurant and bar, lecture theatre, reception, health spa, adventure sport gym, Judo hall, retailing, office rental and the largest indoor climbing arena in the world.
Aerial Adventures - Scotland, UK
Founder , Managing Director
Founded and developed Aerial Adventures, creating and taking bespoke leisure products through development and certification to the launch and operation of two shopping-centre venues.
Successfully opened and operated two family entertainment centres (FEC’s), contracted to conduct five feasibility studies for high profile shopping centre locations within UK and Europe.
The business combined creation of a new brand IP, activity experiences with the commercial and operational demands of a retail environment, classed as retailtainment.