about
MoDeVie combines experience-led destination thinking with the commercial discipline and practical knowledge of an operator.
Founded and led by Mark Murray, the business supports clients developing new destinations, improving existing venues and planning or managing leisure operations.
biography
Mark brings over 25 years of experience across sport, leisure, hospitality, tourism and lifestyle.
His background includes creating leisure concepts, establishing businesses, leading teams and advising on major international destination projects. He understands both the decisions that shape a development and the responsibilities that follow once its doors open.
That experience informs MoDeVie’s approach to feasibility, commercial planning and operations: understanding the audience, testing the assumptions and considering what it will take to deliver the proposition successfully.
Mark works with a network of specialist partners, bringing together the expertise required for each commission.
an operators perspective
Every destination strategy has operational consequences.
We consider how people arrive, move through the venue, participate and spend time together. We test what that means for capacity, staffing, programming and cost.
This helps clients make informed development decisions and establish a stronger foundation for the operating business.
MoDeVie takes its name from the French “mode de vie”: a way of life.
Our work reflects that philosophy, creating places around how people want to spend their time, enjoy experiences and connect with others.
